Eddie Yu - Built by Choice
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Eddie Yu

Eddie Yu
The New UK Product Safety Rules Are Coming. Here Is What Amazon Sellers Actually Need to Know.

product safety

The New UK Product Safety Rules Are Coming. Here Is What Amazon Sellers Actually Need to Know.

The UK's new Product Regulation and Metrology Act puts online marketplaces on equal footing with physical retailers. Amazon sellers and importers need to understand their compliance obligations before secondary legislation takes effect.

By Eddie Yu
How AI Is Changing What It Means to Run a Small Business in the UK Right Now

small business AI

How AI Is Changing What It Means to Run a Small Business in the UK Right Now

While 54% of UK small businesses use AI, only 11% leverage it effectively. Learn how proper AI systems let small teams punch above their weight against larger competitors.

By Eddie Yu
Should you or shouldn't you go to Canton Fair as an Amazon seller?

canton fair

Should you or shouldn't you go to Canton Fair as an Amazon seller?

The Canton Fair offers Amazon sellers a chance to understand their sourcing landscape, meet suppliers in person, and negotiate better terms. Here's what makes the trip worthwhile for brands doing six figures.

By Eddie Yu
Hiring for a Small Business in 2026: VAs, Freelancers or Employed Staff

small business hiring

Hiring for a Small Business in 2026: VAs, Freelancers or Employed Staff

Most small businesses default to full-time hires, but with rising employment costs, that's often the most expensive choice. Compare three staffing models to match the work you actually need done.

By Eddie Yu
What a Fractional Amazon Advisor Actually Does (And Whether You Need One)

amazon selling

What a Fractional Amazon Advisor Actually Does (And Whether You Need One)

A fractional Amazon advisor provides strategic thinking and decision-making support, not day-to-day account management. This role works best for sellers hitting scaling plateaus or entering the platform for the first time.

By Eddie Yu
Your Amazon Account Gets Suspended. Here's What to Do.

amazon suspension

Your Amazon Account Gets Suspended. Here's What to Do.

When Amazon suspends your account, the dramatic language in their email can mask what's actually happening. This guide breaks down the exact steps to take, how to write an effective Plan of Action, and when to escalate beyond the standard appeals process.

By Eddie Yu
Brand Beats Product. Most Amazon Sellers Never Figure This Out.

amazon seller strategy

Brand Beats Product. Most Amazon Sellers Never Figure This Out.

Most Amazon sellers focus on product sourcing, pricing and PPC optimization. But they're missing what actually protects them from competition: building a genuine brand that customers recognize and trust enough to choose over cheaper alternatives.

By Eddie Yu
How to Work Out the True Landed Cost Before You Commit to a Product

product sourcing

How to Work Out the True Landed Cost Before You Commit to a Product

Most founders rely on factory quotes alone when calculating product costs, but the real expenses only emerge later. This guide walks through every line item between the ex-works price and a unit ready to sell, helping you avoid costly mistakes before you place that purchase order.

By Eddie Yu
How AI Lets a Small Business Do What Used to Require a Big Team

ai productivity

How AI Lets a Small Business Do What Used to Require a Big Team

Five years ago, small businesses needed to hire teams to match enterprise output. AI has changed that equation by handling volume work, letting lean teams punch above their weight.

By Eddie Yu
Seven Signs Your DTC Brand Is Ready to Expand Onto Amazon

dtc brands

Seven Signs Your DTC Brand Is Ready to Expand Onto Amazon

Expanding your DTC brand to Amazon isn't always the right move. This guide walks through seven critical checks to determine if your brand has the margins, capacity, and strategy to succeed on the platform without damaging your brand identity or profitability.

By Eddie Yu
Before You Start a Business in the UK, Understand the Full Tax Stack

tax

Before You Start a Business in the UK, Understand the Full Tax Stack

When most people talk about starting a business, they focus on revenue. If they are slightly more financially aware, they focus on profit. Very few, however, take the time to examine what actually happens after that profit lands in the company bank account. That is where the more serious conversation

By Eddie Yu
The Hard Middle Years. How Years Five and Six Nearly Broke and Then Rebuilt My Amazon FBA Business

dtc

The Hard Middle Years. How Years Five and Six Nearly Broke and Then Rebuilt My Amazon FBA Business

By the time you reach year five of a business journey, something fundamental shifts. The early excitement has faded, the obvious mistakes have already been made, and the business no longer feels fragile in the way it once did. At the same time, it stops being forgiving. You cannot rely

By Eddie Yu
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Eddie Yu - Built by Choice
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