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Eddie Yu

Eddie Yu
From the City to the Candle Countryside

dtc

From the City to the Candle Countryside

Shijiazhuang and Guangzhou, October 2025 This post is a follow-on from my earlier entry, Jet Lag, Silk and the Rhythm of China, which covered the first leg of my October trip through Jinan. If you haven’t read that yet, click here to catch up. After wrapping up my time

By Eddie Yu 04 Nov 2025
Jet Lag, Silk and the Rhythm of China

dtc

Jet Lag, Silk and the Rhythm of China

Landed Friday the 24th, tired but curious. China always does that to me. The second you step off the plane, it’s not just a change in geography. It’s a full-body immersion into a parallel rhythm of life. Mornings begin with hot soya milk and the scent of street

By Eddie Yu 28 Oct 2025
Year 2 of My FBA Journey: Piecing the Puzzle Together

dtc

Year 2 of My FBA Journey: Piecing the Puzzle Together

If Year 1 of my Amazon FBA journey was the euphoric leap off the diving board, then Year 2 was the long swim to figure out which direction the current was actually going. I’d call this chapter “Piecing It All Together” because that’s exactly what it was. Not

By Eddie Yu 17 Oct 2025
From SEO to Pillows: How I Built My Amazon FBA Business in 90 Days

dtc

From SEO to Pillows: How I Built My Amazon FBA Business in 90 Days

From a silly uni phrase to selling fur brushes on Amazon, I built Martian Made solo after saying no to a Facebook ad. It wasn’t fast, but it was real. This is how I found momentum, fought hijackers, and turned fear into a business I could hold in my hands.

By Eddie Yu 05 Oct 2025
Why I’ll Never Vote Labour Again: A Farewell from a Former Floating Voter

personal

Why I’ll Never Vote Labour Again: A Farewell from a Former Floating Voter

There was a time when I considered myself politically agnostic. A bit of red, a bit of blue, maybe even a touch of yellow in my more romantic phases. I believed that voting should be based on merit, on policies, performance, and leadership, not on tribal loyalty.

By Eddie Yu 27 Jun 2025
Fast Decisions, Long-Term Wins: Why Speed Is the Quiet Superpower of Success

Business Mindset

Fast Decisions, Long-Term Wins: Why Speed Is the Quiet Superpower of Success

Picture this. You’re standing at the entrance of a maze. The walls tower above you, casting long shadows across the twisting corridors. There is no map. No clear signposts. Only countless forks, each one asking for your judgment. Some people freeze at the threshold, convinced they must calculate the

By Eddie Yu 30 Apr 2025
Death

Business strategy

Kickstarter is more of a death sentence than a lifeline

In the age of crowdfunding, Kickstarter has emerged as a symbol of hope and innovation for countless entrepreneurs, inventors, and dreamers. It's a platform where creators like me can turn their ideas into reality by securing financial support from a global community of backers. Yet, for all the

By Eddie Yu 25 Oct 2023
Perfection Doesn't Exist: Stop Trying to Be Perfect, Getting 80% There Is More Than Good Enough

Learning

Perfection Doesn't Exist: Stop Trying to Be Perfect, Getting 80% There Is More Than Good Enough

We live in a time where we’re constantly fed filtered realities. Instagram influencers with picture perfect lives. Self help gurus selling ten step blueprints to greatness. Motivational speakers proclaiming you must hustle your way to flawless success. It’s all a bit exhausting. Somewhere along the line, striving for

By Eddie Yu 20 Oct 2023
Sss

Mindset

Success lies not in doing the things you like, but doing things you don’t want to do

Ok, so it goes without saying that whatever you are trying to do, be that building a business or perhaps upgrading some part of your personal values, it'll come with change, and perhaps lots of it. Change is a scary word to a lot of people. I'

By Eddie Yu 03 Feb 2020

Politics

First ever political rant, how to annoy a swing voter

So this is not my normal topic of choice, but living in the UK (which might end up being just a K soon) you can't avoid the debate of the decade and that is Brexit and of course lately the General Election of 2019. This is indeed a

By Eddie Yu 17 Dec 2019
MTMC model of web success

Business strategy

MTMC model of web success

People ask me a lot about how to improve their success with their websites and today I've decided to share the MTMC model I've shared before, but in more detail so that you can go about creating better results from your work online. This model is

By Eddie Yu 28 Apr 2017
Skill up by doing fun side projects

Learning

Skill up by doing fun side projects

It's easy to get caught up in the daily grind of getting on with either your career or your business life. I've always advocated that learning is a life long pursuit, and success comes from constantly being challenged to learn new skills and knowledge. One way

By Eddie Yu 19 May 2016
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Eddie Yu - Built by Choice
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Eddie Yu - Built by Choice

A publication by Eddie Yu on building DTC brands, making bold decisions, and living with entrepreneurial intent.