Eddie Yu - Built by Choice
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Eddie Yu

Eddie Yu
The UK Government Is Quietly Stealing Over 50% of Your Money

Entrepreneurship

The UK Government Is Quietly Stealing Over 50% of Your Money

There comes a moment in every entrepreneur’s life when the numbers stop making sense. You worked for it. You built it. You took the risk. You put everything on the line. And then you finally look at your company profit and your personal bank account and think: “Where the

By Eddie Yu
Year Three and Four of My FBA Journey. The Years Everything Changed

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Year Three and Four of My FBA Journey. The Years Everything Changed

There are moments in business when you can feel the ground shifting beneath your feet. Not dramatically at first. It starts as a quiet rumble. A faint sense that something is brewing behind the curtain. Then, before you know it, the stage lights snap on and you realise you are

By Eddie Yu
From the City to the Candle Countryside

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From the City to the Candle Countryside

Shijiazhuang and Guangzhou, October 2025 This post is a follow-on from my earlier entry, Jet Lag, Silk and the Rhythm of China, which covered the first leg of my October trip through Jinan. If you haven’t read that yet, click here to catch up. After wrapping up my

By Eddie Yu
Jet Lag, Silk and the Rhythm of China

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Jet Lag, Silk and the Rhythm of China

Landed Friday the 24th, tired but curious. China always does that to me. The second you step off the plane, it’s not just a change in geography. It’s a full-body immersion into a parallel rhythm of life. Mornings begin with hot soya milk and the scent of

By Eddie Yu
Year 2 of My FBA Journey: Piecing the Puzzle Together

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Year 2 of My FBA Journey: Piecing the Puzzle Together

If Year 1 of my Amazon FBA journey was the euphoric leap off the diving board, then Year 2 was the long swim to figure out which direction the current was actually going. I’d call this chapter “Piecing It All Together” because that’s exactly what it was. Not

By Eddie Yu
From SEO to Pillows: How I Built My Amazon FBA Business in 90 Days

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From SEO to Pillows: How I Built My Amazon FBA Business in 90 Days

From a silly uni phrase to selling fur brushes on Amazon, I built Martian Made solo after saying no to a Facebook ad. It wasn’t fast, but it was real. This is how I found momentum, fought hijackers, and turned fear into a business I could hold in my hands.

By Eddie Yu
Fast Decisions, Long-Term Wins: Why Speed Is the Quiet Superpower of Success

Business Mindset

Fast Decisions, Long-Term Wins: Why Speed Is the Quiet Superpower of Success

Picture this. You’re standing at the entrance of a maze. The walls tower above you, casting long shadows across the twisting corridors. There is no map. No clear signposts. Only countless forks, each one asking for your judgment. Some people freeze at the threshold, convinced they must calculate the

By Eddie Yu
Death

Business strategy

Kickstarter is more of a death sentence than a lifeline

In the age of crowdfunding, Kickstarter has emerged as a symbol of hope and innovation for countless entrepreneurs, inventors, and dreamers. It's a platform where creators like me can turn their ideas into reality by securing financial support from a global community of backers. Yet, for all the

By Eddie Yu
Perfection Doesn't Exist: Stop Trying to Be Perfect, Getting 80% There Is More Than Good Enough

Learning

Perfection Doesn't Exist: Stop Trying to Be Perfect, Getting 80% There Is More Than Good Enough

We live in a time where we’re constantly fed filtered realities. Instagram influencers with picture perfect lives. Self help gurus selling ten step blueprints to greatness. Motivational speakers proclaiming you must hustle your way to flawless success. It’s all a bit exhausting. Somewhere along the line, striving for

By Eddie Yu
Sss

Mindset

Success lies not in doing the things you like, but doing things you don’t want to do

Ok, so it goes without saying that whatever you are trying to do, be that building a business or perhaps upgrading some part of your personal values, it'll come with change, and perhaps lots of it. Change is a scary word to a lot of people. I'

By Eddie Yu
MTMC model of web success

Business strategy

MTMC model of web success

People ask me a lot about how to improve their success with their websites and today I've decided to share the MTMC model I've shared before, but in more detail so that you can go about creating better results from your work online. This model is

By Eddie Yu
Skill up by doing fun side projects

Learning

Skill up by doing fun side projects

It's easy to get caught up in the daily grind of getting on with either your career or your business life. I've always advocated that learning is a life long pursuit, and success comes from constantly being challenged to learn new skills and knowledge. One way

By Eddie Yu
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Eddie Yu - Built by Choice
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