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Why I’ll Never Vote Labour Again: A Farewell from a Former Floating Voter

There was a time when I considered myself politically agnostic. A bit of red, a bit of blue, maybe even a touch of yellow in my more romantic phases. I believed that voting should be based on merit, on policies, performance, and leadership, not on tribal loyalty.

By Eddie Yu 27 Jun 2025

Learning

Perfection Doesn't Exist: Stop Trying to Be Perfect, Getting 80% There Is More Than Good Enough

In the age of Instagram influencers, self-help gurus, and motivational speakers, we're bombarded with messages that tell us we must strive for perfection in all aspects of our lives. While the pursuit of self-development is undoubtedly important, the idea of perfection can be a double-edged sword. In reality,

By Eddie Yu 20 Oct 2023

Mindset

NHS Patient Access App Without the Access Part!

So when I think about doing something, whether that is a business task or some personal errand, I try to do it as best as I can. In fact I habitually take it to the nth degree and that's how I just like to do things. There'

By Eddie Yu 25 Feb 2020
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Built by Choice

A publication by Eddie Yu on building DTC brands, making bold decisions, and living with entrepreneurial intent.