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From SEO to Pillows: How I Built My Amazon FBA Business in 90 Days

From a silly uni phrase to selling fur brushes on Amazon, I built Martian Made solo after saying no to a Facebook ad. It wasn’t fast, but it was real. This is how I found momentum, fought hijackers, and turned fear into a business I could hold in my hands.

By Eddie Yu 05 Oct 2025
business maze

Business Mindset

Fast Decisions, Long-Term Wins: Why Speed Is the Quiet Superpower of Success

Picture this. You’re standing at the entrance of a maze. The walls tower above you, casting long shadows across the twisting corridors. There is no map. No clear signposts. Only countless forks, each one asking for your judgment. Some people freeze at the threshold, convinced they must calculate the

By Eddie Yu 30 Apr 2025
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Built by Choice

A publication by Eddie Yu on building DTC brands, making bold decisions, and living with entrepreneurial intent.